Our business is built on a strong foundation of tradition, precision, and innovation. With a deep-rooted commitment to Swiss craftsmanship, we have expanded our operations to over ten countries worldwide. The iconic Swiss Army knife, originally designed by Karl Lesner in 1897, represents the essence of our brand. We are known for our diverse range of products, including Swiss Army knives, cutlery, watches, travel gear, and fragrances. Our brand is recognized globally for its quality and adventurous spirit.